The healthcare industry faces significant barriers when it comes to adopting new technologies, particularly in the medical device sector. Innovation isn’t just about advancing technology; it’s about navigating the complexity of adoption in an often risk-averse environment.

I have been on the front lines of product launch with a novel medical device, navigated the complexities of distribution in diagnostic testing, and worked directly with surgical suite technologies that faced slow adoption. These experiences across different facets of the med device and diagnostics industry have afforded me valuable perspective on the barriers to change in healthcare.

When a medical device or MedTech company is ready to expand its commercial presence, whether due to achieving FDA approval, securing funding, or reaching a growth phase, they need a skilled sales and commercial team who can overcome these adoption barriers. They must know how to approach healthcare providers and address objections around reimbursement, workflow, and technology shifts, ultimately helping companies effectively drive product adoption.

Partnering with a national recruiting firm that specializes in commercial placements in this sector can be an invaluable asset for companies looking to scale quickly and confidently. Kester Search Group® brings an understanding of the industry’s unique challenges and are skilled at identifying candidates who possess both the sales acumen and healthcare insights needed for sustainable market penetration. This approach helps us assist our partners in making stronger, longer-term hires, supporting their growth while ultimately delivering solutions that benefit both providers and patients.