Tag: <span>books</span>

What We’re Reading: From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

What We’re Reading: From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

This book teaches you to create satisfying customer experiences and memorable ones! Jon Picoult shows you how to turn your customers into brand ambassadors who preach your product to their friends, families, and colleagues. In a digital world full of influencers, it’s essential to know how to impress your customers and get them to love […]

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What We’re Reading: The Power of Regret

What We’re Reading: The Power of Regret

The Power of Regret dissects the hidden potential of regret and how it can work to help us make more informed decisions, perform better and live a more fulfilled life. The book draws on psychology, neuroscience, and biology to debunk the ‘no-regrets’ mindset and help readers find a positive meaning in their mistakes. Read the […]

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What We’re Reading: The Personal MBA: Master the Art of Business

What We’re Reading: The Personal MBA: Master the Art of Business

This book was written for those who cannot or don’t intend to go to business school but want to know the fundamentals. It outlines the principles of business for people at any stage of their business career. With lessons on sales, marketing, negotiation, and strategy, this self-help read offers an overview of many business school […]

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What we’re reading: Lean In: Women, Work, and the Will to Lead

What we’re reading: Lean In: Women, Work, and the Will to Lead

This game-changing book became a #1 international best seller for a reason. Author Sheryl Sandberg, who currently serves as the COO at Facebook, has decades of experience climbing the corporate leadership ladder and leaving her footprint at multiple technology startups. The book’s themes touch on everything from how to find the right mentor, to negotiating […]

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What We’re Reading: The Infinite Game

What We’re Reading: The Infinite Game

The infinite game is one of the greatest motivational business books. Simon Sinek emphasizes the importance of adopting an infinite mindset in playing the long game and shows you just how to do it. This novel touches on topics such as team trust, the role of rivals in professional development, and innovation. Read the book […]

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What we’re reading: Converted: The Data-Driven Way to Win Customers’ Hearts

What we’re reading: Converted: The Data-Driven Way to Win Customers’ Hearts

Converted is a novel by Google’s Chief Measurement Strategist Neil Hoyne, which presents a research-backed guide that helps businesses find their best customers and develop lasting relationships. This book teaches you how to use data to understand your customers, what they need, and where to find more of them. It also helps you understand the […]

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What We’re Reading: The Common Path to Uncommon Success

What We’re Reading: The Common Path to Uncommon Success

Inspired by John Lee Dumas’ hit podcast, The Common Path to Uncommon Success draws on hundreds of interviews with industry leaders. The book shows patterns in top performers’ methods and illustrates a 17-step framework for readers to replicate the success of such entrepreneurs. Read more about the book here:

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What We’re Reading: Influence is Your Superpower

What We’re Reading: Influence is Your Superpower

In “Influence Is Your Superpower”, Yale professor Zoe Chance details how to transform your life and business by rediscovering your superpower of influence. She teaches you to dig deep and push insecurities aside to find your inner confidence and charisma. With lessons on negotiation and persuasion, she’ll help you make smart business decisions and spot […]

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What we’re reading: The Lean Startup

What we’re reading: The Lean Startup

A lot of startups fail or have trouble getting off the ground, but many of these obstacles are actually avoidable. This novel provides a different approach to entrepreneurship that is now being adopted across the globe and changing the way companies are developed. Reis describes how companies can get through rough patches and build a […]

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