Tag: <span>marketing</span>

In the last few years, our team at Kester Search Group® has seen a shift from prioritizing in-person interviews and customer meetings to the vast majority of these now being scheduled virtually.  We have noticed that companies are taking applicants through an entire interview process, without ever meeting a candidate face to face.  In the […]

This renowned book by Malcolm Gladwell examines how small changes and actions can lead to significant shifts and the “tipping point” in various contexts, including business and marketing. Check it out here>.

The world of marketing has expanded drastically over the past 10 years.  When you used to think of marketing, you probably imagined a scene from Mad Men, where Don Draper is scheming up magazine ads and TV commercials for large companies.  But in today’s world, the addition of digital marketing channels has expanded our ability […]

In today’s digital age, it is important to prioritize planning and implementing a content strategy:

Here’s how to turn your side hustle into a full-time business

These are the marketing tools and strategies your company should be utilizing during the pandemic>

This book has been described as the “definitive inside story of Instagram”. It traces the incredible and quick rise of Instagram from a storytelling app to a cultural force that shaped ordinary lives. It changed the way we eat, entertain, dress, or market ourselves. Companies are no longer the only things with brands, “influencers” and […]

Here’s how to get your brand to stand out from the other industry giants>

Check out these 5 foolproof elements to help you manage your personal brand>>

Here’s how to take your company’s marketing strategy to the next level>>